How to Buy Wholesale Spirits and Beer in the EU

<h2>Minimum Order Quantities (MOQs)</h2><p>AKAY's typical MOQs:</p><ul><li>**By the case:** 1 case (smallest unit, premium pricing)</li><li>**By the pallet:** 40–60 cases per pallet (standard, best unit pricing)</li><li>**By the container:** 20ft (400–500 cases), 40ft (800–1000 cases) — best rates for large orders</li></ul><p>Case sizes vary by product: spirits typically come in 6/12x70cl or 12x75cl; beer in 24/330ml or similar.</p><h2>How Pricing Works</h2><p>Wholesale pricing is **not fixed**—it depends on:</p><p>1. **Volume:** Larger orders get lower per-unit prices 2. **Terms:** T1 (under-bond) is cheaper than T2 (duty-paid) 3. **Duty status:** Spirits carry higher duty than beer; soft drinks have none 4. **Shipping:** Distance and method affect landed cost 5. **Market:** Prices fluctuate with supplier costs and demand</p><ul><li>**AKAY's pricing includes:** Product cost + warehouse margin. It does NOT include shipping, import duty, or customs brokerage.</li></ul><h2>How to Enquire</h2><h3>1. Check the catalogue</h3><p>Visit https://akay.ie and filter by category. Note the product name, pack spec, and current asking price. Prices are live and updated daily.</p><h3>2. Prepare a Requirement List</h3><p>Format: Simple Excel or CSV with three columns: - **Brand / Product Name** (exact, as it appears in the catalogue) - **Product Name / Variant** (e.g., "Original 40% ABV") - **Quantity** (number of cases or pallets)</p><p>Example:</p><p>Brand | Product Name | Quantity Absolut | Vodka Original | 5 cases Heineken | Lager 330ml | 2 pallets Fever Tree | Premium Tonic | 10 cases</p><h3>3. Email or WhatsApp</h3><ul><li>**Email:** [email protected] (attach requirement list)</li><li>**WhatsApp:** +353 87 238 2368 (text product names and quantities)</li></ul><p>Anil or the team will reply within 24 hours with: - Exact pricing (per case + per unit if applicable) - Stock availability - Delivery terms and timeline - Import/duty notes (if you are outside the EU)</p><h3>4. Confirm and Pay</h3><p>Once you agree on price and terms: - Send a **Purchase Order** with delivery address and Incoterm - AKAY invoices and confirms stock reservation - Arrange payment (bank transfer typical for B2B) - Receive goods and clear customs (if required)</p><h2>Payment Terms</h2><p>Standard for wholesale: 50% upfront, 50% on shipment. For regular buyers: NET 30 (invoice terms).</p><h2>Shipping & Delivery</h2><ul><li>**EU within 3–7 days:** Pallet or mixed freight</li><li>**Overseas:** 4–8 weeks by sea container; FOB or CIF terms available</li><li>**Customs:** You are responsible for clearance into your country unless DDP is agreed</li></ul><h2>VAT & Import Duty</h2><ul><li>**Within EU:** VAT is reverse-charged (you pay VAT in your country, not Ireland).</li></ul><ul><li>**Outside EU:** Import duty and VAT are your responsibility. Ask your customs broker for rates.</li></ul><h2>What to Watch Out For</h2><p>1. **Product authenticity:** All AKAY suppliers are verified. Goods come with original packaging and documentation. 2. **Shelf life:** Spirits and beer are not perishable, but check harvest/best-by dates if critical. 3. **Customs holds:** International shipments can take longer if documentation is incomplete. We help, but you clear customs. 4. **Market price changes:** Prices can shift weekly. Lock in with a PO as soon as you get a quote.</p><h2>Common Questions</h2><ul><li>**Can I order just 1 case?**</li><li>Yes, but at a premium. Cases cost 20–30% more than pallet pricing. Worth it for testing new products or small bar orders.</li></ul><ul><li>**Do you ship to [my country]?**</li><li>Yes, AKAY ships worldwide. We have experience with Europe, Middle East, Africa, and Asia. Ask about your destination.</li></ul><ul><li>**Can I return unsold stock?**</li><li>No, all sales are final. Choose carefully—test small quantities first.</li></ul><ul><li>**How do I know the price won't drop next week?**</li><li>You don't. Wholesale is dynamic. Lock in a purchase order to freeze the price; otherwise, you are quoting-to-order.</li></ul><h2>Next Steps</h2><p>Pick a product from the catalogue, click **WhatsApp Enquiry**, or email [email protected] with a requirement list. Start small, test quality, build the relationship.</p>